All successful online initiative begins with a solid strategy. Right now there is a great deal of focus on new technologies such as social media, the cloud and web 2.0. Many new or existing businesses are looking to discover new entries in a market with these technologies. Lets say your company wants to redesign its website but you’re not sure what initiatives to take and the expected outcome it may have on your business is unknown. Making the right decisions are important, and if you are unsure of your strategy then your efforts could result in rework, expense, and partial or total failure.
A good web strategy works with your business strategy to create a project that serves your business goals. I can help narrow the focus and purpose of the project to make it as effective as possible prior to starting it. My web strategy will define how you are going to achieve the objective, scope of work, direction of the content creation process, and provide tactical direction to analysts, designers, programmers, etc. I will also look at the long-term direction of your project such as how well it connects with customers, search engines and more.
Contact me today and find out how I can help establish a web strategy for your online business.