The Fitness Studio of Orlando

The Fitness Studio of Orlando is your place for a comprehensive fitness program, including personal training, golf specific training and a complete Pilates studio, offering private and semi-private sessions, group MVe and reformer classes. I was asked to design a website that reflects the same impressive ambiance and level of service they provide to clients in the Orlando, Florida area.

What I did
I collaborated with the owners to choose a font, color scheme, logo design and layout that would reflect the company’s brand. The site was designed so customers could easily schedule online classes, purchase items from the online store, view recent articles and join the newsletter. WordPress was selected as the content management system because it was robust, easy to use and distributed content to social platforms very well. A flash animation was designed with photos and transitions to illustrate each unique service that the business offered. Monetization strategies included optimizing content and increasing site promotion while selling affiliate marketing products. Ongoing search engine marketing efforts include Google AdWords paid advertisements and search engine optimization.

Technologies
CSS, XHTML, Flash, PHP, WordPress publishing platform, AWeber for email marketing, Google Analytics to track performance, Google AdWords for paid advertisement

Services
Web Strategy, Web Development, Website Design and Internet Marketing

More information
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