February 18, 2009
Pilates Digest
Pilates Digest is an online resource for Pilates professionals and enthusiasts. The Pilates Digest team and contributors publish articles about professionals in their industry, interviews, product reviews, sport-specific training, business and exercise videos. I was asked to build a site that would embrace the Pilates community, allow users to share content with friends and collaborate and comment with each other. Continue …
September 19, 2008
Windermere Preparatory School
The Windermere Preparatory School is a private school that seeks to educate and grow young children to become life-long learners who are prepared for college, socially responsible, and able to succeed in a changing society. When asked to redesign the school’s website for the upcoming enrollment and recruitment, I knew I had to deliver a design that would make it easy to use and build brand awareness. Continue …
August 18, 2008
Top Five Reasons to Do a Website Redesign
By Stephanie Diamond
Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren’t, you are wasting time and money and probably doing more harm than good.
Ask yourself the following five questions to see whether it’s time for a redesign:
1. Has the size of the site grown substantially?
If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message.
2. Is some of the content outdated or unnecessary?
Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you’re not a serious business.
3. Is the most important content buried below?
Here’s where you need to do an “easy to buy” audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we’ve all purchased online and know that it can sometimes be frustrating. Continue …
June 15, 2008
The Fitness Studio of Orlando
The Fitness Studio of Orlando is your place for a comprehensive fitness program, including personal training, golf specific training and a complete Pilates studio, offering private and semi-private sessions, group MVe and reformer classes. I was asked to design a website that reflects the same impressive ambiance and level of service they provide to clients in the Orlando, Florida area. Continue …
May 4, 2008
S Belle Brand
S Belle Brand is a website dedicated to riders, owners and trainers of S Belle Brand horses. Here you’ll find news on winning riders and their Wonders along with available S Belle Brand prospects. I was asked to deliver a unique and professional design that illustrated the company’s passion for the breeding of S belle Brand horses. Continue …
March 18, 2008
Maximum Extent
Maximum Extent is a provider of managed computer and network technology services to the small and medium size business community. They have extensive experience and skills in the operations, management, and support of information technology systems. They are a leading provider of onsite and remote support services. Continue …
February 18, 2008
Pictures to Cherish
Pictures to Cherish offers photography services such as portraits, weddings and special events. The expressive and carefree photos taken tell a story worth a lifetime of memories. When I was asked to design a website to display her gallery of photos, I knew the site had to deliver an exceptional design that represented the Pictures to Cherish brand. Continue …
April 15, 2007
Head Dress
Head Dress offers a collection of custom wedding bridal veils, headpiece, shoes and accessories. Lead by two talented women, Katie Hestla and Heather Schroeder-Lewis, they put their artistic talents to work on wedding products that are as unique as their brides. When asked to design a website for their prospective customers and display their custom assortment of bridal products, I knew I had to deliver a unique design that represented their brand. Continue …
June 15, 2006
Aerial Entertainment Resources
Aerial Entertainment Resources has been involved in the Air Show industry for the past 35 years actively taking part in the production of over 275 Air Shows with management, consulting and air operations. When they came to us to design a site for a business that has been involved in the Air Show industry for the past 35 years and actively taking part in the production of over 275 Air Shows, we wanted to represent the companies excellence and expertise as unique as their business. Continue …
