Pilates Digest

Pilates Digest is an online resource for Pilates professionals and enthusiasts. The Pilates Digest team and contributors publish articles about professionals in their industry, interviews, product reviews, sport-specific training, business and exercise videos. I was asked to build a site that would embrace the Pilates community, allow users to share content with friends and collaborate and comment with each other.

What I did
For the Pilates Digest startup concept I selected WordPress and bbPress because both platforms are free, open source, easy for content editors to use. AWeber was selected as the service to broadcast blog and auto responder emails. An online magazine layout was designed to support new and previous articles, display users activity, like comments and forum questions, and most importantly make it easy for users to subscribe to the free newsletter. Monetization strategies included optimizing content and increasing site promotion while selling affiliate marketing programs and advertisement. To increase content and information sharing I established a social media strategy to distribute content on social platforms such as Facebook Pages, Twitter, RSS, forums and other blogs. Ongoing search engine marketing efforts include Google AdWords paid advertisements and search engine optimization.

Technologies
CSS, XHTML, PHP, WordPress publishing platform, BuddyPress forum platform, AWeber for email marketing, Google Analytics to track performance, Google AdWords for paid advertisement

Services
Web Strategy, Web Development, Website Design, Internet Marketing and Social Media

More information
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