Website Traffic Report
You have spent a lot of time and money to design your website. It is impossible to predict how well a website will function before it launches. The best practice is to monitor its effectiveness on an ongoing basis.
We use Google Analytics, a powerful web analytics tool that measures your website activity. The website activity report provides information on how users get to and use your website. This valuable information can uncover potential problems with your website.
Before we can begin, we need to know if your business has specific situations and needs. For example, do you have a registration process for visitors? Tracking how visitors navigate through the website to complete the registration process is important.
Do you have any needs to filter or exclude certain data in your reports? Sometimes excluding visits from particular IP addresses is required.
Finally, are you currently or do you plan on using Pay Per Click (PPC) advertising services such as Google’s AdWords? PPC campaigns are very competitive and must be monitored daily (Additional fees apply).
Knowing a little about your needs is an important part to correctly configuring your reports and capturing the correct metrics. We will create your own Google Analytics profile and add the code snippet to your website.
If you choose, every thirty days we will include the following reports:
Marketing Overview Report
This is a quick snapshot of the metrics regarding the marketing efforts for your website such as Referring Sources, Keywords and Campaigns.
Daily Visitors
How many people visit your site? The Daily Visitors report displays the number of visitors per day and how many of them are new to your site.
Visit and Page View Tracking
There is a distinct difference between the number of visitors to your site and the number of page views on your site. The Visit and Page View Tracking report displays a Visit Graph and Pageviews Graph.
Visitor Loyalty
How many of your visitors are returning for the 2nd, 3rd, 10th, or 200th time? The Visitor Loyalty report tracks the number of visits by visitor frequency.
Visitor Recency
How frequently do your visitors come back -- daily, weekly, every 12 days? The Visitor Recency report illustrates how long it's been since your visitors' previous visits and helps you understand what’s driving them to return.
New vs. Returning
How many visitors have come to your website and how many of them are new? The New vs. Returning report shows how often your new and returning visitors reach your goal pages.
Referring Source
Where do users come from? Who refers them? Knowing where your traffic comes from makes it easier to target marketing efforts with the Referring Source report.
Geo Map Overlay
The Geo Map report is valuable in helping you to understand where the majority of your visitors are located.
Top Content
Are visitors looking at the content that you'd expect them to look at for a particular campaign? The Top Content report illustrates which pages of your site are the most popular, how well do they capture your users’ interest, and how valuable they are to your site.
Broken Links
Your website changes rapidly and checking for broken links prevents errors. We will identify and fix broken links.
Optional Services:
- Google Analytics custom filters programming and reports.