Search Engine Optimization

Our search engine optimization service focuses on optimizing your website and pages for search systems. It includes an initial consultation, website and keywords analysis, development of search engine friendly web pages, submissions to search systems and link building strategies. The search engine optimization process is a one-time fee and normally takes five to seven weeks to complete. We recommend our monthly support and maintenance package for reporting and search engine criteria updates.

Before we can begin we need to know a little about your business and website. Understanding your business helps us identify your audience and industry.

Also, your website generates web traffic data that identifies the amount of traffic and how people get to your site. We will need this data because it has information on your visitors and keywords they use to reach your website. Your web host most likely has a traffic-analysis tool installed on your website that reports on that data. If you are not sure, we can help.

Below is our five step approach to optimizing your website:

Step 1Website ranking and traffic report

Using our custom software we will perform a website ranking report on how well your website ranks with the various search engines. Most importantly, is your website displayed in search engines, search directories and local searches? Also, we will look at your web traffic data for important information, such as which websites, search engines and keywords people are using to reach your website.

Step 2Keyword Analysis

We want to make sure you are using the right keywords in your web pages. Send us keywords you feel are important and we will analyze the activity of those keywords in major search engines and show you how popular these keywords are. We will also recommend keywords that should be a part of your search engine strategy. Analyzing keywords gives you the ability to choose the right keywords.

Step 3Create readable and keyword pages

This involves creating pages that the search-engine spiders or bots can read. This includes using keywords placed correctly in title tags, having a description Meta tag, using the keywords in the right places, using text with images and analyzing your navigation structure.

Content is an important factor in getting a high ranking in the search engines. We will review your content looking for the proper use and placement of keywords and how they are formatted to set them apart from other words on your website.

Step 4Register with the search systems

Getting your website indexed in the search engines and directories requires continuous work. The registration process is manually done by our webmasters.

First, we will submit your website directly to the top three major search engines (Google, Yahoo! and MSN) and smaller systems. Then we will create a site map file and add a site map link to your website. A site map file and link allows search engines to crawl your website. Google and Yahoo! have sitemap tools that create sitemap files which we can then upload to your website.

Second, searching by geographical region is extremely important to your search engine success. We will submit your website to local search engines like Google local search (free) or Yahoo! local listings (free or $9.95/mo for enhanced features).

Finally, we will register your website with the search directories. Search directories are a categorized collection of information about websites. They are very important because they feed search results to other popular search sites and help your website rank higher for some search terms. We will submit your website to the two top search directories. The Open Directory Project (free) feeds search results to Google Directory and could take up to six months to index. Yahoo! Directory is $299/yr (one time cost) and guarantees to list your website within a week.

Step 5Getting other sites to link to your site

We will work with you on developing link strategies to boost your position. The most important factors to a website’s search engine success are the incoming links from other websites and a well optimized website. Search engines assign a value to your website based on the links pointing to it. The PageRank is a value that Google gives to a page, based on the number and type of links into the page. It is so important that it could be the difference as to why your website isn’t indexed and ranked well.